ORANGE IS CUSTOM
Orange offers custom made bras. Each bra is tailored to the individual client to provide lift and support while flattering the body and forming the ideal foundation for clothing. Fabric, color, and lace selections as well as styles are updated regularly.
Given that Orange bras are cut to each client’s measurements and tailored to fit their unique body, personal appointments are necessary for measuring and for subsequent fittings. After the initial measurement and consultation visit, new clients should expect three fitting appointments to complete their initial bra. Existing clients with no physical changes who maintain the same materials and style can order subsequent bras remotely.
Orange was founded by Norma Loehr, who spent her youth as an avid seamstress and fashion designer, but put it aside to focus on a career in finance. In 2010, Norma left her position at a major Wall Street firm in New York to focus on the study and practice of custom bra making. She is now based in Chicago.